YouTube Killed the Critic

“The 24-year-old Mr. Kjellberg, who created PewDiePie five years ago, has parlayed his persona into a brand name that pulls in the equivalent of $4 million in ad sales a year, most of it pure profit.

His videos aren’t traditional game reviews. “Pewds,” as he is often called, simply plays games and allows his audience—mostly teenagers—to peer in on his experience and hear random opinions interspersed with odd behavior. He contorts, screeches, swears, sings and even “twerks” to portray his feelings.”

YouTube’s Biggest Draw Plays Games, Earns $4 Million a Year

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