Fit

“It was a solution to a problem that people didn’t think existed. You’d fit somebody, they’d go away and become your ambassador, telling their friends and colleagues.”

“There was an assumption that pain was associated with cycling,” Jules adds. “The message from us then was, if you’re comfortable, you’re a more efficient cyclist. No one had heard of that, they assumed that they had to have their bars slammed down; that if they had knee pain, it was their fault, not that of their interface with the bike.”

Making the Kit Fit

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