Modern Media

““Facebook, Twitter, and Google are three major sources of traffic that are opt-in for readers. But what about the readers who haven’t opted in to the constant news cycle? How do we serve them? How do we even reach them? They’re on the web, but not where we can see them. That’s why whenever we see a story that has 100,000 or 300,000 views or more, we should wonder: Where are the readers we’re not seeing?””

There’s more to media than posting links on Facebook and Twitter

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